Currently driving new business for Apps & Gaming at Google, Anastasia brings over a decade of expertise from the frontlines of the mobile industry. Her career includes a foundational five-year tenure at Meta, where she managed the largest mobile gaming clients across EMEA and helped shape the trajectory of global ad products. Prior to her time in big tech, she led the charge at Game Insight on launching titles into new markets, driving growth through user acquisition, influencer campaigns, brand collaborations, and large-scale advertising partnerships.